Story matters.

There are over 33 million small businesses in the United States, but it’s your story (along with your passion and mission) that separates your business from the rest. Your website design should be an affective extension and effective function of that story.

With that said; websites are supposed to do things, with a purpose. Your site should not only be a reflection of who and what your business is and does - it should simultaneously be drawing traffic in and driving conversion of your visitors along a path from user, to customer, to fan. Because fans go all in for your business.

This is where the affectiveness of the web design comes in - your site should elicit an emotion and then effectively guide your visitor to a decision bore out of that emotion.

So the goal is simple: create a clear, accurate, affective, and effective reflection of your story and your business online. The fans will follow.

And don’t overthink it; like your story, your website can and will continue to evolve alongside you and your business…and I’m here to help.